Brand Overview

UnderOutfit, a leading fashion brand, specializes in high-quality, comfortable undergarments for women. Their products are crafted with advanced fabric technology, ensuring durability and comfort. The brand emphasizes inclusivity and offers a wide range of sizes to cater to all body types. UnderOutfit’s mission is to empower women by providing them with confidence-boosting apparel that fits their lifestyle.

Founded by a dynamic duo of fashion enthusiasts, the brand has quickly gained recognition for its innovative designs and commitment to body positivity. Their approach to fashion is simple yet powerful – “Comfort in Your Own Skin.”

The Services

The Challenges

  • Catalog Expansion: UnderOutfit’s limited product range was affecting market penetration. They needed to diversify their product offerings to appeal to a broader audience.
  • Backend SellerCentral Optimization: The sellercentral store had a lot of errors and issues at the backend and we would need to fix the parentage, listings suppression, account health issues and pricing issues.
  • Online Visibility: The brand faced challenges in gaining significant online visibility and engagement, impacting sales and customer reach.
  • Customer Engagement: There was a need to create more interactive and engaging content to build a loyal customer base.
  • Brand Messaging: The brand’s unique selling proposition (USP) wasn’t effectively communicated, leading to a lack of brand recognition in a competitive market.

The Approach

A9Experts developed a multi-faceted strategy to elevate UnderOutfit’s market presence:

  • Catalog Management: Introduced a variety of new styles and fabrics, emphasizing inclusivity in size and design. Ensured all products had SEO-optimized descriptions and high-quality images.
  • Market Research: Conducted extensive research to understand current fashion trends, customer preferences, and competitor strategies.
  • E-commerce Optimization: Revamped the storefront for better user experience, with intuitive navigation and mobile optimization.
  • SEO and PPC: Implemented robust SEO tactics to improve organic search rankings. Designed PPC campaigns targeting specific keywords and targeted brands.

Results & Metrics
Through these strategic efforts, we saw significant improvements in our Amazon presence, customer engagement, and sales. Our Amazon Advertising campaigns consistently outperformed the average ROAS on Amazon, and we successfully launched several new products with strong initial sales. We continue to monitor and adjust our strategies based on key metrics such as conversion rate, sales growth, and customer feedback to ensure ongoing success.

The Impact

  • Launched over 30 new products, each receiving positive customer feedback.
  • Achieved a 120% increase in organic sessions within the first six months.
  • Enhanced brand recognition, reflected in a 70% increase in social media followers (we didn’t provide social media services but worked with the team)
  • Boosted conversion rates by 30%, significantly growing the customer base.
  • Monthly sales revenue increased from $100,000 to $250,000.
  • Maintained an average ROAS of 4.5 across all PPC campaigns.
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